On The Errors of the Sequel

    The movie industry is responsible for creating fantastic cinema to transport the seated mind into an alternative universe. As the average movie goer sits in his plush, oversized theatre seat with his bucket of buttered popcorn anchored between his knees and large bubbling Coke, he expects an experience instead of just a movie. The sounds surround him as he stares up at an epic car chase scene. She wipes her tears as two lovers must say goodbye. To go to the movies is an experience, that differs in compare to a Friday night rental. 
    However, the movie industry is very aware of the revenue it generates from the service is provides; and thus the sequel was invented. The sequel exists as a continuation of an original movie, often featuring the same characters. The merit of the sequel comes from the popularity of the original movie. Though the sequel can sometimes act as an individual movie, the interest that it generates stems from the fans of the original movie. The sequel is often a cheap imitation of the first movie, created not for its superior plot but for its ability to create profit from the popularity of the original movie. 
    A trend has surfaced over the past decade concerning series of movies like Harry Potter, Twilight, and the Hunger Games trilogy. The final movie of the series was divided into two feature length movies in order to make more profit. After the series has hooked fans into its fantasy, the need to know how it ends drives customers to shell out money for two movie experiences instead of one. The personal utility that a movie series offers a consumer causes his demand to become more inelastic, and the more money he puts into watching every movie in a series is a sort of investment to reach the end. The movie understands and profits from this as they stretch out the series to earn every scrap of money possible from these series. 
   When the purpose of the movie industry becomes making money through these tricks played on the consumer, the quality of cinema decreases. Consumers desire their favorite characters and movies to be treated with respect and not as a profit-generating ploy. Does anyone even like Rocky V?